Mission Statement
To promote the economic vitality of Playhouse Village as the center of culture, commerce and community in the heart of Pasadena.
The Playhouse Village Association (PVA), a non-profit corporation formed in 1996 as the Playhouse District Association, is dedicated to managing and marketing Pasadena’s Playhouse Village. In 2001, a coalition of PVA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse Village which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.
Ambitious programs result in an increasingly vital district. The PVA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking, and promotions / marketing. We also provide programs to provide enhanced maintenance and security for the area.
Brian Wallace,
PVA President/CEO
Christine Hewitt,
Executive Assistant
Jessica Calderon,
Marketing & Membership Manager
Jen Montoya,
Communications & Community Engagement Specialist
2023-2024 Board of Directors Roster
Chair:
Arash Danialifar
GD Realty Group
Chair-Elect:
Marjorie Lindbeck
Property Owner/Resident
Immediate Past Chair:
Colleen Carey
Lee & Associates
University Club of Pasadena
Treasurer:
Brian Alan Baker
Law Office of Brian Alan Baker
Secretary:
Cheryl Rizzo
Boston Court Pasadena
Julia Cowlishaw
Vroman’s Bookstore
Elliott Gabay
Charles Company
John Hornick
John Hornick, CPA
Blake Longo
A.J. Longo Insurance Brokers
Ken McCormick
Mill Creek Properties
Special Advisors
Michael Azabache
Valia’s Jewelers
Veronica Dziengielewski
Swig Company
Phil Hawkey
Playhouse Village Foundation Chair
Pasadena Resident
Angela Romero
Mill Creek Properties
Committees
Public Realm Design & Activation
Chair:
Brian Alan Baker
Economic Development, Transportation & Parking
Chair:
Colleen Carey
Marketing & Communications
Chair:
Cheryl Rizzo
Safety & Maintenance
Chair:
Margie Lindbeck
Board Meeting Agendas
2023
2021
- December 15, 2021 Meeting Agenda
- October 27, 2021 Meeting Agenda
- September 22, 2021 Meeting Agenda
- August 25, 2021 Meeting Agenda
- July 28, 2021 Meeting Agenda
- June 23, 2021 Meeting Agenda
- May 26, 2021 Meeting Agenda
- April 28, 2021 Meeting Agenda
- March 24, 2021 Meeting Agenda
- February 24, 2021 Meeting Agenda
- January 27, 2021 Meeting Agenda
2019
- December 11, 2019 Meeting Agenda
- October 23, 2019 Meeting Agenda
- September 25, 2019 Meeting Agenda
- August 28, 2019 Meeting Agenda
- July 31, 2019 Meeting Agenda
- June 26, 2019 Meeting Agenda
- May 22, 2019 Meeting Agenda
- April 24, 2019 Meeting Agenda
- March 20, 2019 Meeting Agenda
- February 27, 2019 Meeting Agenda
- January 30, 2019 Meeting Agenda