Renewal of the Playhouse Village Property-based Business Improvement District (PBID)
On July 12, 2021, the City of Pasadena approved the renewal of the Playhouse Village PBID after a vote by the property owners in favor of renewal. Beginning in January 2022, assessment funds will allow essential services to continue and for exciting new efforts outlined below to begin. The renewed PBID ensures funding through 2027 so the PVA can continue serving as a collective voice for thousands of stakeholders, creating a unified vision for the future, and implementing plans and projects for mutual – and public – benefit.
Vision for 2022 – 2027
As we emerge from the impacts of the pandemic, the new PBID term will allow us to continue providing our critical services such as daily Ambassador Guides, street beautification, business recruitment, and promotions and marketing efforts to all Playhouse Village stakeholders. Importantly, our renewal plan outlines exciting new services including:
- Enhanced maintenance and programming of new Playhouse Village Park
- Maintenance and Ambassador Guide presence at Lake Avenue Metro Station
- Implementation of the PVA’s Vision Framework and Streetscapes Plan – including next phases of recent Colorado Boulevard transformation
- Advocacy for land use and zoning reforms for North Lake Avenue
- Pursuit of public plaza and arts-centered development of the Playhouse/Madison site
Having an organization like the PVA advocating for the area’s improvement is essential as we invest in the future of our office buildings.
Steve Blue, Managing Director
Swift Real Estate Partners
Our partnership with Playhouse Village has raised our theatre’s awareness in the community and helped it cement our role as a center for powerful performances in Pasadena.
Cheryl Rizzo, Managing Director
Boston Court Pasadena