Revamp of Playhouse Village Hi Neighbor Program!
PVA invites your business to participate in the relaunch of the Hi Neighbor Program as we roll out the welcome mat to residents in Playhouse Village. The goal of the Playhouse Village Hi Neighbor program is to engage new and existing Playhouse Village and Pasadena residents through special deals, discounts, or offering that you decide upon. The increase in foot traffic is expected to boost sales and awareness for participating businesses – while providing a sense of community in Playhouse Village.
What businesses can participate?
Every Playhouse Village business – from restaurants and retailers to hair salons and fitness studios to live venues and museums – is invited to participate. If local residents are your customers, then this program is for you. You will receive a special window decal and counter sign to inform customers that your business is participating in the program.
What do I have to do to participate?
Simply provide a special deal, discount, or offer that can motivate residents to visit your business. You can choose from one of our suggested options – or come up with one of your own!
How do I participate?
Fill out the form and outline the special deal or discount that you plan to offer residents of Pasadena. You’ll be able to identify them through the special Hi Neighbor graphic that they will show on their smartphone.
Create your own deal/offering, or select from a variety of suggestions provided – whatever works for your business! There will be an online toolkit with information about how the program works, ways to promote your business’s involvement in the program, and ways to keep frontline staff informed about your business’ special offerings.
What is the timing?
The revamped program will go live on May 1. The Hi Neighbor program already has nearly engaged members and is continuing to sign up more at events and online.
Why should my business participate?
Your business will benefit from a comprehensive marketing campaign that is designed to help connect your offering with residents while bringing vibrancy back to Playhouse Village. PVA will execute a campaign strategy that includes digital and print marketing. Special Hi Neighbor deal offerings will be promoted as part of the concerted marketing push.
What kind of deals should my business offer?
The deals are up to you! Here are just some examples of potential offers to consider:
- 10% off all purchases/services
- Complimentary glass of house wine or complimentary signature cocktail with the purchase of food
- $2 off all lunchtime purchases over $10
- 20% off the bill between 11:30 a.m. and 4 p.m. Tuesday through Friday
- First fitness class free, followed by 10% off all additional classes
More information to know:
You can elect the time frame (expiration) for your deal/special offer and can update it monthly or discontinue it whenever you choose by contacting info@playhousevillage.org (Please allow 2-3 days for removal from the website.)
How can I boost attention to my deal?
You have the option of uploading your company’s logo and 1-2 photos on the form.
Questions?
Reach out to info@playousevillage.org