An insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.
In 2020, Latinos became the second-largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. Fitting neither the stereotype of the aggrieved minority voter nor the traditional assimilating immigrant group, Latinos are challenging both political parties’ notions of race, religious beliefs, economic success, and the American dream. Given their exploding numbers—and their growing ability to determine the fate of local, state, and national elections—you’d think the two major political parties would understand Latino voters. After all, their emergence on the national scene is not a new phenomenon. But they still don’t.
Republicans, not because of their best efforts but rather despite them, are just beginning to see a movement of Latinos toward the GOP. Democrats, for the moment, still win a commanding share of the Latino vote, but that share is dwindling fast. Now, in The Latino Century, veteran political consultant Mike Madrid uses thirty years of research and campaign experience at some of the highest levels on both sides of the aisle to address what might be the most critical questions of our time: Will the rise of Latino voters continue to foment the hyper-partisan and explosive tribalism of our age or will they usher in a new pluralism that advances the arc of social progress? How and why are both political parties so uniquely unprepared for the coming wave of Latino votes? And what must each party do to win those votes?
By answering these questions, The Latino Century explores the true meaning of America at a time of rapid cultural change, the founding principles of self-government and individual responsibility, and one man’s journey through a political party that has turned itself inside out.
Events listed are subject to change according to local health officer recommendations pertaining to COVID-19. If you have questions, please check with the event organizer.
Information on our events calendar is provided as a free service for the public, and events being displayed are not endorsed by Playhouse Village Association, unless otherwise noted. We strive to ensure that the information is as complete and accurate as possible; however, due to circumstances beyond our control, event information may, on occasion, change or be omitted. If in doubt, check with the organizer of an event to confirm its information.