New in the Village

It’s always exciting to welcome new neighbors into the Village! Check out these recently opened businesses that have recently opened in Playhouse Village.
Cheesesteaks by Matū | 625 E Colorado Blvd
Cheesesteaks by Matū serves up a classic Philly cheesesteak made with eight ounces of 100% grass-fed Wagyu ribeye and sirloin, Cooper Sharp® cheese, and grilled onions on a freshly baked sesame roll, with the option to add a roasted long hot pepper or build your own. Pair it with house-made potato chips fried in grass-fed Wagyu beef tallow for the full experience.
Caffe Italia | 766 E Colorado Blvd Ste 103
Caffe Italia is a neighborhood favorite for authentic Italian comfort food, made with care and tradition. From classic pastas and freshly made pizzas to indulgent tiramisù and Italian gelato, this local spot brings the flavors of Italy to the Playhouse Village community.
HiHo Pasadena | 625 E Colorado Blvd
HiHo Pasadena brings a fresh take on the classic burger, serving 100% grass-fed Wagyu beef exclusively. The menu reflects a focus on simple, high-quality ingredients, from buns made with just eight clean ingredients to hand-cut fries prepared with only potatoes, oil, and salt. It’s a standout new spot worth adding to a stroll through the neighborhood.
KazuNori | 635 E Colorado Blvd
KazuNori, the beloved hand-roll concept from the team behind Sugarfish, is now open in Playhouse Village. Known for its made-to-order rolls and premium ingredients, KazuNori offers more than a meal; it is an eating experience rooted in simplicity and craft. Visit their new Colorado Blvd location to enjoy their signature hand rolls in a bright, modern setting.
Robbins Brothers Fine Jewelers | 587 E Colorado Blvd
Known as The Engagement Ring Store, Robbins Brothers Fine Jewelers brings timeless craftsmanship, stunning diamond collections, and exceptional service to its brand-new Playhouse Village location. Whether you’re celebrating love, marking a milestone, or simply treating yourself to something beautiful, their expert team is here to help you find the perfect sparkle.
Osa Rooftop Restaurant & Bar | 540 E Colorado Blvd
Bold flavors, hand-crafted cocktails, and golden skies await at OSA Rooftop Restaurant & Bar, Pasadena’s only rooftop restaurant. Perched atop the new AC Hotel Marriott, OSA brings an ingredient-driven approach to dining with standout dishes like salmon crudo and a Wagyu smashburger. Pair it all with sweeping views of Playhouse Village for an unforgettable experience.
Lumee DIY | 696 E Colorado Blvd Ste 7
A new DIY craft studio has arrived in Playhouse Village! Lumee DIY allows you to design custom phone cases, keychains, and accessories using hundreds of kawaii charms, offering a one-of-a-kind, hands-on experience. Follow them at lumee_diy!
Strong Sports Gym | 65 N Madison Ave Ste 103
Take your training to the next level. Strong Sports Gym is a private, high-performance facility led by expert coaches Will and Kengo, offering personalized, data-driven programs that build strength, improve movement, and deliver real results.
